As the saying goes – a picture says a thousand words
Because of the way the human brain works, it’s much easier for people to understand data represented in a chart or on a graph rather than hidden away in spreadsheets or reports. Data visualisation is key to making data analytics approachable and conveying analysis results effectively.
In its raw form, data can be essentially meaningless. Without the ability to compare and contrast, highlight trends and predict outcomes, the value of data remains trapped. By taking raw datasets and representing them in a visual format, analysts can unlock a wealth of insights and gain a greater understanding of any situation.
Combining the latest visualisation technologies with the huge amounts of data available from companies like HERE – a leader in mapping, navigation and location experiences – allows you to present your data on striking, interactive maps that are not only informative, but also highly engaging.
HERE collect data from a variety of internet connected devices – enabling the analysis of variables such as traffic flow, road closures and breakdowns. Your organisation can source this data from HERE, eliminating the need to go to the expense and effort of collecting it yourself.
Having a reliable and respected third party undertaking data collection on your behalf frees your organisation to simply choose the most relevant information and concentrate on delivering your operational objectives.
And importantly for stakeholder peace of mind, HERE does not collect or store any personal information, ensuring there are no privacy breaches to an individual.
One interesting example that demonstrates the capability of data visualisation tools is an initiative between HERE and a smart mapping platform called LivingCities.
This visualisation displays traffic density fluctuations, key locations and other city-specific visual data captured by HERE. Almost immediately, you are able to identify trends and patterns, which can then be analysed to better plan and manage traffic conditions at peak periods.
This basic example highlights what can be produced when you combine the power of visualisation tools and data collected by HERE.
The possibilities are endless for your organisation – all you need to do is start viewing your data in a new way.